Tourist tax in the Netherlands to rise 12% by 2025

In the Netherlands, 320 municipalities levy a tourist tax. The rates vary greatly and have increased nationwide by approximately 12% compared to 2024. In Amsterdam, the rate is now around 22 euros (12.5% of the overnight price), making it the most expensive city in the Netherlands. However, significant increases are also seen in smaller cities (Helmond doubles the rate from 1.50 to 3.00).


This is evident from our new national analysis of tax rates in the Netherlands in 2025.

 

Tourist tax in the Netherlands in 2025

The development of tourist tax in the Netherlands in 2025

  • Amsterdam leads the list

    Amsterdam: From €18.25 to €22 (over +20%); highest rate in the country. This is because the average (expected) national room price rises from 146 to 176 euros, and thus the tourist tax increases accordingly, which in Amsterdam amounts to 12.5% of the overnight price. In reality, these rates are often much higher, as hotel room prices in Amsterdam often exceed this national average.

  • Other cities also see significant increases, including Utrecht, but also Helmond

    • Various other municipalities also stand out, usually with a percentage rate that has increased significantly. Municipalities like Utrecht, Almere, and Zoetermeer will charge more than €12 per night in 2025, as their tourist tax moves in line with rising hotel prices. Helmond is a notable provincial riser: from €1.50 to €3.00; a doubling and thus one of the largest percentage increases.

      "Behind the average of +12% are significant outliers," says Ingmar Lambregts, director of Trippz. "Some municipalities implement subtle increases, while others double their rate in one go, or, for example, go from no rate to 5 euros at once."

The development of tourist tax in the Netherlands in 2025
  • Top 10 largest increases (absolute)

    Trippz also examined the largest increases in absolute euros (difference between 2024 and 2025). This results in the following top 10:

    1. Almere:                             from €7,30 to €12,32 (+€5,02)
    2. Heemstede:                    from €0 to €5 (+€5,00)
    3. Utrecht:                            from €10,22 to €14,96 (+€4,74)
    4. Haarlem:                          from €6,80 to €10,56 (+€3,76)
    5. Amsterdam:                    from €18,25 to €22 (+€3,75)
    6. Lansingerland:              from €0 to €3,23 (+€3,23)
    7. Laarbeek:                        from €0 to €2,25 (+€2,25)
    8. Nieuwkoop:                    from €0 to €2,15 (+€2,15)
    9. Zoetermeer:                   from €10,22 to €12,32 (+€2,10)
    10. Houten:                            from €6,80 to €8,80 (+€2,00)

    "In this top 10, it is notable that some municipalities are introducing a tourist tax for the first time and immediately choose a relatively high rate," says Lambregts. "This sometimes results in spectacular percentage increases."

Notable points regarding the tourist tax in the Netherlands

  • 23 municipalities remain at €0

    In addition to these significant increases, there are still 23 municipalities that will not levy a tourist tax in 2025, including Hilversum, Hillegom, Soest, and Valkenswaard. For small or less touristy municipalities, the benefits often do not outweigh the administrative costs. The municipality of Soest, for example, has a mutual agreement with the lodging sector, which annually contributes an amount to the municipality, which therefore does not levy a tourist tax.

  • Significant differences between the Randstad and other regions in the Netherlands

    Trippz also made a simple comparison between different groups of provinces, where all rates of municipalities in the respective province are included and count equally. This provides insight into the trend rates within these groups:

    • North-Holland, South-Holland, Utrecht:          € 3,26
    • Friesland, Groningen, Drenthe:                          € 1,78
    • Flevoland, Overijssel, Gelderland:                    € 1,95
    • North-Brabant and Limburg:                                € 2,26
    • Zeeland:                                                                       € 1,89
Notable points regarding the tourist tax in the Netherlands
  • Switching to percentage-based tourist tax rates?

    "Municipalities in the other provinces seem to be more cautious when it comes to implementing significantly higher rates. For these municipalities, it increasingly appears that they are leaving untapped tax potential on the table. The hospitality sector, including overnight stays, has become significantly more expensive in recent years, meaning that in municipalities that only increase their rates by a few cents, the relative tax amount is actually decreasing," says Lambregts. "In our view, it would be much wiser for municipalities to switch to a percentage-based levy on the overnight price, as this directly links tax revenue to the value of economic tourism activity."

  • Amsterdam alone accounts for 45% of total revenue

    The municipality of Amsterdam is the absolute top earner among Dutch municipalities when it comes to tourist tax. Based on budget figures known for 2024, it is clear that the municipality expects to collect €245 million in tourist tax revenue. All other municipalities combined expect €295 million. After Amsterdam, Rotterdam is the municipality with the highest estimated revenue, but with "only" €17 million, it pales in comparison to Amsterdam.

    A surprising top earner in this ranking is the "Calimero" of the group, the Zeeland municipality of Veere, which expects over €10 million in revenue, placing it 5th in terms of tourist tax revenue.

  • Expectations for the future

    "In other countries, we see a rapidly emerging trend where digital booking platforms are legally required to collect and remit tourist tax for the bookings they process," says Lambregts. "In France, this has been the case since 2019, and Italy is also on the verge of introducing similar legislation. In Mexico and Canada, booking platforms already have this obligation. We expect that in the coming years, more European countries will introduce legal changes to enable this."

    Additionally, more municipalities will transition to a digital system for registering and collecting tourist tax, where real-time collection from the guest (instead of from the accommodation provider) will lead to significant efficiency gains and increasing revenues.

    Furthermore, the number of municipalities switching to a percentage-based tax on the overnight price will continue to grow. This method of calculation is simpler than a fixed amount per night (often with different rates for various accommodation types), and it allows municipalities to let their tax revenues grow in line with rising accommodation prices.

    Finally, Lambregts expects that the ongoing discussion about excessive tourism in hotspots like Venice, Amsterdam, Florence, Barcelona, and many other places will lead to additional measures. "In Venice, it started as a test on 29 selected days, and in 2025, this number will almost double to 54 days. The fee is usually €5, but if a ticket is purchased within four days, the rate increases to €10. We see this as the inevitable beginning of further pricing for public space. In Venice, this is relatively easy because the city is entirely surrounded by water. But the fact that a place like Lauterbrunnen in Switzerland is also considering this—taking inspiration from Venice—is, in our view, a sign of things to come."

  • About the research

    This research was conducted by Trippz in the field of tourist tax. The organization has collected the rates of all Dutch municipalities for 2024 and 2025. Where a percentage of the room price is applied, an average overnight price of €176 (1 person, high season) has been used as a calculation basis. This allows fixed and variable rates to be compared.

    For more information or questions, you can contact Trippz via info@trippz.nl.

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