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15 December 2023 | Compliancy | Governments

Amsterdam's 12.5% tourist tax in 2024: a trendsetter in EU city tourism revenue?

The tax comparison: a European snapshot

In 2024 the City of Amsterdam will charge 12,5% tourist tax on top of the accommodation fare. Coming from 7% (plus EUR 3 p.p.p.n) for hotels or 10% for short-term rental, it’s a significant hike. For me, it sparks a crucial debate: to what extent should tourists pay for the privilege of experiencing a city? With a tax sum of €105 for a 3-night stay for two (4-star hotel, average price online), significantly higher than in Paris, Barcelona, Rome, and Berlin, Amsterdam's city council is clear: visitors should contribute proportionally to their consumption of the city's resources.


Revenue vs. Hospitality: a tricky balance

This policy isn't just about raising funds; it's a deliberate move to have tourists financially acknowledge the strain they put on the city and its infrastructure. While others may view Amsterdam's approach as steep, it could also be interpreted as a responsible fiscal strategy, ensuring visitors invest in the city's upkeep and sustainability. On the other hand, the hospitality branch may argue it puts significant pressure on its business and outprices Amsterdam as a top destination. But is that the case?


Missed (revenue) opportunities for other cities?

As Amsterdam paves the way with this policy, one must wonder whether its European peers are missing out here. The moderate fixed rates of Paris (€48.75), Barcelona (€26.70), Rome (€45.00), and Berlin’s 5% (€25.50) could be seen as a bargain, but at what cost to the city's long-term viability? Are these cities still welcoming tourists at too much of an expense of their own urban health? Amsterdam's example challenges its counterparts to reconsider their strategies. Perhaps it's time for these cities to ask if a higher, more dynamic tourist tax could be a fair trade-off for preserving the quality and character that draws visitors in the first place.


Conclusion: the future of city tourism

In conclusion, Amsterdam's stance is a provocation to the status quo, positioning tourist taxes not just as a revenue path but as a contribution to the city's legacy. It beckons other capitals to reflect: Is it time to follow Amsterdam's lead and require tourists to pay their fair share for the urban experience they enjoy? Any thoughts?

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